ELK's International Journal of Marketing (EAPJMRM)

ISSN Print: 0976-7193    ISSN Online: 2349-2317

6 Volumes 21 Issues 155 Articles available from 2011 to 2016.

DOI: 10.16962/EAPJMRM/issn.2349-2317/2014

An International Journal of Marketing that endeavours to spread innovative research ideas across the globe.

ELK Asia Pacific Journal of Marketing and Retail Management - an open access Indian journal of marketing, is a unique initiative from the ELK group. The founding objective behind the launch was to bring on-board an international journal of marketing. With the retail industry taking huge strides and developing to an unprecedented scale, there is requirement, as well as scope for research in the field.

With the initial focus of making it a prominent Indian journal of marketing, we expanded its reach worldwide by catering to gloabal research. Since inception, it has been successfully disseminating research ideas and prospects. Through this open access marketing journal, we connect with the academic researchers, as well as professionals, who conduct studies in the sphere of marketing and retail trade on two levels.  

On one hand, we invite contributions from the researchers and ask them to send across their research papers for publication to a journal of marketing management. Thus, we support the efforts of the scholars. On the other hand, we have highly distinguished professionals with us as part of the editorial team. They ensure to follow a strict Double Blind Peer Review process so as to maintain the standards of our impact factor journal of marketing and retail management. They review every paper and add value with their constructive feedback.

The subject areas, not being limited to, that are covered under the scope of the journal are:

  • Marketing
  • Retail Trade
  • Marketing & Planning
  • Entrepreneurship marketing
  • Policy, Pricing and marketing
  • Retail Management
  • Marketing theories & philosophies
  • Benchmarking
  • Marketing strategies
  • Corporate social responsibility
  • International marketing strategies
  • Relationship Marketing
  • Corporate innovation restructuring
  • Marketing Mix
  • Corporate brand management
  • Supply Chains
  • Distribution Channels


The worth of the papers is enhanced manifolds by getting published in this indian journal of marketing, prominently titled as ELK Asia Pacific Journal of Marketing & Retail Management. This open access marketing journal undergoes peer review by most distinguished editors and subject matter experts. It is also listed in the Cabell’s Directory. This makes it an international journal of marketing, which reaches hundreds of institutions and professional bodies, through the online open-access publishing mode.

ELKs open access journal of marketing offers unique benefits for readers, contributors and institutes/ universities. It follows the Double Blind Refereeing Process for review and acts as an effective medium for promoting marketing education. We encourage both theoretical and empirical research. ELK Group also offers ELK Asia Pacific Journal of Finance and Risk Management.

Our scope in terms of material published under this impact factor journal of marketing includes Doctoral Dissertation Abstracts, Research Papers, Book Reviews and Case Studies and industry reports. This website seeks to make the process of reaching us simpler by facilitating submission of papers throughout the year, directly through the site. We invite senior academicians to join us as reviewers and editorial board members.

The editor for the journal can be contacted through email at editor.eapjmrm@elkjournals.com.

Key audiences:

  • Retail managers
  • Suppliers and contractors to the retail industry
  • Consultants
  • Retail strategists, researchers and students
  • Libraries supplying practicing managers and researchers
Editorial Board Members of ELK's International Journal of Marketing
Chief Editor
Dr. Arvindbhai Brahmbhatt Professor of Marketing, Institute of Management and Chairperson, Doctoral Programme, Nirma University M.Sc. Ph.D, FDP(IIMA-1982), LL.B. View Public Profile
Editorial Board
Dr. Anshul Verma Associate Professor, S. P. Jain Institute of Management & Research, Mumbai Ph. D. (Applied Business Economics, Faculty of Commerce), Ph.D. (Faculty of Management, Dr. B.R. Ambedkar University), M.A.- Economics View Public Profile
Prof. Ashish Gupta Assistant Professor, Dr. Hari Singh Gour Central University PhD, MBA, UGC-NET (Management) View Public Profile
Dr. Dr. Arup Kumar Baksi Associate Professor, Dept. of Management/ Business Administration, Aliah University, West Bengal Ph.D., MBA, MSc. LMISTE View Public Profile
Dr. Durgesh Batra Associate ProfessorPh.D, View Public Profile
Dr. Mehraz Boolaky Honorary Lecturer and Dissertation Advisor, University of Liverpool/Laureate PhD, MBA View Public Profile
Dr. Mohammad Falahat Assistant Professor, Universiti Tunku Abdul Rahman (UTAR) View Public Profile
Dr. Muhammad Mohiuddin Asst. professor of International Business, Thompson Rivers UniversityPhD in International Management View Public Profile
Dr. Nimit Gupta Associate Professor (Marketing), Fortune Institute of International Business Phd, Mphil, NET, AMT, MBA, B.com View Public Profile
Prof. Pawan Kumar Chugan Professor - General Management, Nirma UniversityPh.D View Public Profile
Dr. Pratap Chandra Mandal Associate Professor (Marketing), VIT University PhD (Marketing) IIT Kharagpur, MBA (IIT Kharagpur), B.Tech. (Hons) IIT Kharagpur View Public Profile
Dr. Pratyush Tripathi Principal, VNS Group of Institutions & Professor at Faculty of Management Studies Ph.D. from the Faculty of Commerce and Management, A.P.S. University, Rewa (M.P.), 2. LL.B., M.B.A. View Public Profile
Dr. Saumendra Das LLM.,MBA., PhD View Public Profile
Dr. Sunayna Khurana Assistant Professor at Chandigarh Business School of AdministrationDoctorate in Management View Public Profile
Dr. Sunmeet Banerjee Associate Professor, DR VN BRIMS, Thane PhD View Public Profile
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