JD Impact Factor

2014 : 2.045

2013 : 1.783

2012 : 0.602

ISSN PRINT : 0976-7193

ISSN ONLINE : 2349-2317

ELK Asia Pacific Journal of Marketing and Retail Management (EAPJMRM)

ISSN Print: 0976-7193    ISSN Online: 2349-2317

4 Volumes 12 Issues 111 Articles available from 2011 to 2015.

DOI: 10.16962/EAPJMRM/issn.2349-2317/2014

An Indian Journal of Marketing that endeavours to extend its research dimensions internationally!

ELK Asia Pacific Journal of Marketing and Retail Management - an open access Indian journal of marketing, is a unique initiative from the ELK group, with the founding objective to bring on-board, an international journal of marketing. With the retail industry taking huge strides and developing to an unprecedented scale, there is requirement, as well as scope for research in the field. This gave direction to our international journal of marketing under the publication title of ELK Asia Pacific Journals.

At ELK, our impact factor journal of marketing has been successfully disseminating innovative research ideas and prospects since 2009. Through this open access marketing journal, we connect with the academic researchers, as well as professionals, who conduct studies in the sphere of marketing and retail trade on two levels.  

On one hand, we invite contributions from the researchers and ask them to send across their research papers for publication to an international journal of marketing. Thus, we support the efforts of the scholars. On the other hand, we have highly distinguished professionals with us as part of the editorial team. They ensure to follow a strict Double Blind Peer Review process so as to maintain the standards of our impact factor journal of marketing and retail management. They review every paper and add value with their constructive feedback.

The subject areas, not being limited to, that are covered under the scope of the journal are:

  • Marketing
  • Retail Trade
  • Marketing & Planning
  • Entrepreneurship marketing
  • Policy, Pricing and marketing
  • Retail Management
  • Marketing theories & philosophies
  • Benchmarking
  • Marketing strategies
  • Corporate social responsibility
  • International marketing strategies
  • Relationship Marketing
  • Corporate innovation restructuring
  • Marketing Mix
  • Corporate brand management
  • Supply Chains
  • Distribution Channels


The worth of the papers is enhanced manifolds by getting published in this indian journal of marketing, prominently titled as ELK Asia Pacific Journal of Marketing & Retail Management. This open access marketing journal undergoes peer review by most distinguished editors and subject matter experts. It is also listed in the Cabell’s Directory. This makes it an international journal of marketing, which reaches hundreds of institutions and professional bodies, through the online open-access publishing mode.

ELKs open access journal of marketing offers unique benefits for readers, contributors and institutes/ universities. It follows the Double Blind Refereeing Process for review and acts as an effective medium for promoting marketing education. We encourage both theoretical and empirical research. ELK Group also offers ELK Asia Pacific Journal of Finance and Risk Management.

Our scope in terms of material published under this impact factor journal of marketing includes Doctoral Dissertation Abstracts, Research Papers, Book Reviews and Case Studies and industry reports. This website seeks to make the process of reaching us simpler by facilitating submission of papers throughout the year, directly through the site. We invite senior academicians to join us as reviewers and editorial board members.

The editor for the journal can be contacted through email at

Key audiences:

  • Retail managers
  • Suppliers and contractors to the retail industry
  • Consultants
  • Retail strategists, researchers and students
  • Libraries supplying practicing managers and researchers
Editorial Board Members of ELK Asia Pacific Journal of Marketing and Retail Management
Editorial Board
Dr. Arup Kumar Baksi Ph.D., MBA, MSc Asst. Professor, Dept. of Management Science & Coordinator-Entrepreneurship Development Cell (AICTE Sponsored) Bengal Institute of Technology & Management, Santiniketan West Bengal University of Technology View Public Profile
Dr. Arvind Bhai Brahmbatt Professor and Chairman, DPM, Institute of Management, Nirma University, Gujarat View Public Profile
Dr. Ashish Gupta Assistant Professor, Department of Business Management, Dr. Hari Singh Gour Central University View Public Profile
Dr. Asif Mahbub Karim Associate Professor, Proctor, Chairman, Department of Business Administration, Port City International University, Bangladesh; PhD. Research Fellow, AeU, Malaysia, MBA, MCFC, CA(Inter.),KPMG, PGDIR(DU) View Public Profile
Dr. Asif Mehmood Assistant Professor, Institute of Engineering Technology and Management Peshawar Road Rawalpindi, Pakistan View Public Profile
Prof. D Israel Professor, Marketing, XLRI, Jamshedpur N/A
Dr. Manesh L. Shrikant Honorary Dean, SP Jain Institute of Management & Research, Mumbai N/A
Dr. Md. Mohsan Khudri Assistant Professor of Applied Statistics & Coordinator, BBA Program, School of Business, Uttara University, Uttara, Dhaka-1230, Bangladesh View Public Profile
Dr. Mehraz Boolaky Professor of Marketing, Asia Pacific Institute of Management, India; PhD, University of Mauritius View Public Profile
Dr. Muhammad Mohiuddin PhD in International Management; Asstt. Professor of International Business, School of Business and Economics, Thomson Rivers University, Kamloops, British Columbia, Canada View Public Profile
Dr. Nimit Gupta Associate Professor at Fortune Institute of International Business, Delhi; Ph.D from Faculty of Management Studies, Shobhit University, UP, India View Public Profile
Dr. Pawan Kumar Chugan Professor (Intl. Business, Economics, Supply Chain and Logistics Management) Institute of Management, Nirma University, India; Ph.D. Economics View Public Profile
Dr. Pingali Venugopal Dean XLRI, Jamshedpur, India; P.G. Diploma in Management & Fellow (Indian Institute of Management, Ahmedabad) N/A
Dr. Pratap Chandra Mandal Associate Professor, Vellore Institute of Technology, Tamil Nadu, India; PhD(Marketing)(IIT Kharagpur), MBA(IIT Kharagpur), B.Tech.(Hons)(IIT Kharagpur) View Public Profile
Dr. Pratyush Tripathi Principal, VNS Group of Institutions & Professor at Faculty of Management Studies, VNS Group of Institutions, Bhopal View Public Profile
Dr. R. R. Chavan Assistant Professor, North Maharashtra University, School of Management Studies, Jalgaon; Ph.D. (Management) by Tilak Maharashtra University, Pune View Public Profile
Dr. Sunayna Khurana Assistant Professor, Chandigarh Business School, Chandigarh Group of Colleges, Punjab; Doctorate in Management, Gurukul Kangri Vishwavidalaya, India; UGC NET Management) View Public Profile
Dr. Sunmeet Banerjee Associate Professor, DR VN BRIMS, Thane (Mumbai); PhD, University of Rajasthan, Jaipur, India View Public Profile
Prof. Vimi Jhamb Associate Professor -Marketing, IMT Ghaziabad. N/A
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