National Marketing Conference-2017 on Major Paradigm Shift in Marketing
3rd-4th February 2017, Lucknow, India

Themes

The conference is aimed to cover the following sub-themes:

CONSUMER BEHAVIOUR
  • Consumer decision making
  • Consumer Psyche and Marketing
  • Loyalty and Satisfaction

MARKETING STRATEGY
  • Managing marketing offers
  • Opportunity identification and assessment
  • Nature and characteristics of competitive scenarios
  • Strategies for harnessing the potential at the bottom of pyramid
  • Applied IO models on competition in marketing,
  • B to B marketing
  • Return on marketing/ marketing metrics
  • Unleashing the potential of rural markets/ marketing to the rural consumer

     

SUSTAINALE MARKETING
  • Green Marketing
  • Marketing solutions for a sustainable fu-ture

RETAILING
  • Online retailing
  • Logistics and supply chain management
  • Sustainable retailing
  • Delivering the Omni channel experience
  • Rural retailing - Challenges and opportunities

     

MARKETING OF SERVICES
  • Managing service operations
  • Managing service quality
  • Customer relationship management

     

TEACHING AND LEARNING
  • Pedagogy innovations
  • Creating student engagement
  • Review of marketing curriculum Technology in Marketing
  • Social media marketing
  • Digital marketing
  • Handling customer engagement

     

Registrations open now! BOOK YOUR SPOT 25 November,2016
Key Benefits
  • Expand your knowledge base about the subject
  • Paper presentation would enhance your communication skills
  • Widening of academic network by meeting professionals with shared research interest
  • Access to innovative research ideas and concepts
  • Interaction with scholarly peers and exchange of views and opinions
  • Dissemination of your research through international journal publication
  • Governing board of University
  • Executive council members & policymakers
  • Corporate personalities and entrepreneurial directors
  • Department heads and academicians
  • Professors and lecturers
  • Research scholars and students
WHO SHOULD JOIN
  • Governing board of University
  • Executive council members & policymakers
  • Corporate personalities and entrepreneurial directors
  • Professors and lecturers
  • Professors and lecturers
  • Research scholars and students
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