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  1. Nimit Gupta
  2. Associate Professor (Marketing), Fortune Institute of International Business
  3. Phd, Mphil, NET, AMT, MBA, B.com
  4. Business, management, and accounting
  5. Fortune Institute of International Business, Delhi
  6. nimitgupta1981@rediffmail.com
  7. Download Resume
Bio
Work Background
  • October 2014- Present

Working as an Associate Professor at Fortune Institute of International Business, Delhi Affiliated to AICTE, Delhi. The major subjects are Marketing Management, Service Marketing, Product and Category Management, Consumer Behavior, Retail Marketing, Internet Marketing. Acting as a Chairperson of Marketing Club- Brand Rovers: involved in guiding and motivating student coordinators in various marketing activities. Also holding the position of Chairperson of Corporate Internship Program (CIP) , and instrumental in framing the policies, rules and timelines for CIP for students of PGDM.

 

  • June 2013 – September 2014

Working as an Assistant Professor cum Chairperson: Alumni Relations at Jaipuria Institute of Management, Noida Affiliated to AICTE, Delhi. As a part of chairperson: alumni relations, focused on strategic relationship with alumni including Alumni Database Updation, Conduct  of Alumni Meet and involving alumni with various interfaces of institute.

 

  • April 2012 – June 2013

Working as an Assistant Professor at Jaipuria Institute of Management, Noida Affiliated to AICTE, Delhi and giving lectures on the various management subjects to the students of PGDM, PGDM (Marketing) and PGDM (Services).  The major subjects were Marketing Management, Marketing Research (using IT Approach Based SPSS), Brand Management, Product and Category Management, Consumer Behavior, Retail Marketing, Internet Marketing & Entrepreneurship Management.

 

  • October , 2009- April 2012

Working as an Assistant Professor Cum Program Director (PGDM) at Jaipuria Institute of Management, Noida Affiliated to AICTE, Delhi and giving lectures on the various management subjects to the students of PGDM, PGDM (Marketing) and PGDM (Services).  As a part of my Programme Directorship, I am well versed with all the formalities of conducting and functioning of PGDM including Curriculum Designing, Student Centric Learning, Content Development, and Arranging Resource)

 

  • June, 2009- September , 2009

Worked as  Senior Lecturer Cum Program Director (PGDM) at Jaipuria Institute of Management, Noida Affiliated to AICTE, Delhi and giving lectures on the various management subjects to the students of PGDM, PGDM (Marketing) and PGDM (Services).

 

  • June, 2008- June, 2009

Worked  as a Senior Lecturer at Jaipuria Institute of Management, Noida Affiliated to AICTE, Delhi and giving lectures on the various management subjects to the students of PGDM, PGDM(Marketing) and PGDM(Services) The major subjects were Marketing Management, Marketing Research(using IT Approach Based SPSS), Consumer Behavior, Retail Marketing, Brand Management, Internet Marketing  & Entrepreneurship Management.

 

  • July, 2003- June, 2008

Worked as a Lecturer and Course Co-coordinator (BBA) at Maharaja Agrasen Institute of Management Studies, Affiliated to Guru Gobind Singh Indraprastha University, Delhi and giving lectures on the various management subjects to the students of MBA BBA, BBA (Banking & Insurance) and BBA (Travel & Tourism). The major subjects were Marketing Management, Marketing Research, Sales & Distribution Management, Sales & Customer Relationship Management, Macro Economics, Micro Economics, Principles of Banking, Values & Ethics, Banking Law and Indian Banking System.

Research Contributions

 

Paper Published in International Journals

 

  • Gupta Nimit etal: Bank Email Marketing: Creating Customer Relations with Permission, International Journal of Customer Relations, Vol 1, No. 2 , pp 41-46.

 

Paper Published in National Refereed Journals

 

  • Gupta Nimit etal: An Insight into Customer Relationship Management Practices in Selected Indian Service Industries, Journal of Marketing & Communications, Vol 4, No. 3,pp 18-40.
  • Gupta Nimit etal :Consumer Demographics Towards Health Related Information- An Empirical Study with Reference to CSE, Abhigyan – Quest for Excellence, Vol 26, No.4,pp 54-64
  • Gupta Nimit etal: A Look at Implications of Changing Store Layouts and Design in India, BVIMSR Journal of Management Research, Vol 5, No.1, pp 74-86.
  • Gupta Nimit etal.: Fun, Food, Films and Fashion: Retail Mix for Generation Next, Journal of Global Information and Business Strategy, Vol. 3, No.1, pp.9-16
  • Gupta Nimit etal: Cash and Carry Retail in Indian Context, ELK Journal of Marketing and Retail , Vol 2, No.1, pp 215-219.
  • Gupta Nimit etal: Technology Enabled Permission Marketing Practices, Trinity Journal of Management IT Media, Vol 4, No.1, pp 03-05.
  • Gupta Nimit etal : Permission Marketing and Internet: New Combo Marketing, NSB Management Review,Vol.3,No.1, pp. 70-77
  • Gupta Nimit etal: Blogging: A Bizarre Tool Of Internet Marketing, VIRTUE , 2,No.1, pp. 1-13
  • Gupta Nimit etal: Unleashing the Power of Permission Marketing in Retail Banking, ANMI Journal, ,Vol 1, No.1, pp 76-81
  • Gupta Nimit etal. Marketing 2010: Permission Based E Mail Marketing, NIMS Spotlight, Vol 2, No.5, pp 5-6.
  • Gupta Nimit etal: Hip hop of Parle Hippo in Indian Snacks Market, BVIMSR MAIMS Journal of Management, Vol 5, No.2, pp
  • Gupta Nimit etal.: Online Banking: Indian Consumers on the Move, Effulgence, Vol8, No.2, pp 13-16.
  • Gupta Nimit etal.: Environmental Issues: Avoiding a Point of No Return, Review of Professional Management, Vol. 7, No.1 January-June 2009.
  • Gupta Nimit etal.: Ethics in Functional Spheres of Entrepreneurship Effulgence, Vol 7, No. 1, January-June 2009.
  • Gupta Nimit etal. : Management of E waste for Potential Consumers, NIMS Review, Vol 5, pp 24-27.
  • Gupta, Nimit etal: In the Realm of Permission Marketing, Review of Professional Management, Vol 4, No.2, pp 62-66.
  • Gupta, Nimit etal : Permission Marketing- To Market with Prior Approval, Dias Times, Vol.6 , No.3 , pp 23-25.
  • Gupta, Nimit etal: Measuring Customer Satisfaction for TV Sets: An Empirical Study , MAIMS Journal of Management