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  1. Ashish Gupta
  2. Assistant Professor, Dr. Hari Singh Gour Central University
  3. PhD, MBA, UGC-NET (Management)
  4. Business, management, and accounting
  5. Dr. Hari Singh Gour Central University, Sagar, Madhya Pradesh
  6. ashishgupta.vbn@gmail.com
  7. Download Resume
Bio

Ashish Gupta is an Assistant Professor with Department of Business Management, Dr. Hari Singh Gour Central University (Govt. of India), Sagar, Madhya Pradesh, India. His research area includes – relationship marketing, CRM, customer loyalty, e-services. He holds degree in Management. He has presented several research papers in international and national conferences. His research work published in journals like International Journal of Customer Relationship Marketing and Management, International Journal of Electronic Customer Relationship Management, Asia Pacific Business Review, and Global Business Review etc. He is member of editorial board, review board of several international and national journals, conferences.

Work Background
Research Contributions

International Journals [08]:

S. No.

Research Paper Details

1.       

Ashish Gupta and Anil Dhami (2015) “Measuring Impact of Security, Trust, and Privacy in Information Sharing: A Study on Social Networking Site” Journal of Direct, Data and Digital Marketing Practice, Palgrave Macmillan, USA,   Vol. 17 No. 1, ISSN: 1746-0166, EISSN: 1746-0174. (Accepted)

2.       

Anushree Tandon, Vibhuti Tripathi and Ashish Gupta (2015) “Experiencing Flavourful Fun: Delighting Customers The RB Way” Global Business Review, Sage Publications, USA, Vol. 16, No.2, pp. 341-347, e-ISSN: 0973-0664, ISSN: 0972-1509

3.       

Ashish Gupta and G P Sahu (2015) “Exploring Relationship Marketing Dimensions and Their Effect on Customer Loyalty- A Study of Indian Mobile Telecom Market” International Journal of Business Innovation and Research, Inderscience, UK, [IJIBR-64912] ISSN online: 1751-0260, ISSN print: 1751-0252. (Accepted)

4.       

Anushree Tandon, Ashish Gupta and Vibhuti Tripathi (2015) “The Viability of Benefit Segmentation in Tier – II cities of India - Identifying Benefits Sought by Indian Customers” International Journal of Business Innovation and Research, Inderscience, UK, [IJIBR-71633] ISSN online: 1751-026, ISSN print: 1751-0252. (Accepted)

5.       

Dr. Anand Sharma, Ashish Gupta and Sandeep Kumar Bharti (2014) “Factors Determining Service Quality Aspects of Banking Sector in India (With Special Reference to Delhi NCR- A Pilot Study)” International Journal of Trade and Commerce-IIARTC, Vol. 3, No. 1, pp. 169-176, ISSN: 2277-5811 (Print), 2278-9065 (Online).

6.       

Anushree Tandon, Vibhuti Tripathi and Ashish Gupta (2014) “The Transformation of Value and Evolution of Customer Experience: An Exploration of the Typologies, Facets and Significance”, International Journal of Indian Culture and Business Management, Vol. 8 No.4, ISSN online: 1753-0814, ISSN print: 1753-0806, Inderscience, UK.

7.       

Ashish Gupta, & Sahu, G. P. (2013) “Factors Influencing Adoption of Relationship Marketing Practices for Overall Growth of Firm: An ISM Based Model Validation” International Journal of Electronic Customer Relationship Management (IJECRM), Vol. 7 No.1, ISSN online: 1750-0672, ISSN print: 1750-0664. Inderscience, UK.

8.       

Ashish Gupta, & Sahu, G. P. (2012) “A Literature Review and Classification of Relationship Marketing Research” International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global Publisher, USA, Vol. 3 No.1, pp.56-81. ISSN: 1947-9247, EISSN: 1947-9255.