Category Archives: Research Paper

Finding a Right-Fit for your Research: Top 6 Red Flags to look for While Choosing a Journal

After crafting a manuscript, the next step is to find a suitable journal to publish it. Getting a manuscript published in the high-quality & reputed journal is considered to be a milestone in the research journey. Although publishing in journals is a lengthy and tedious process, it is a rewarding procedure as it makes the research available to the research community, advances knowledge and validates the study. However, to achieve this, it is a must for a scholar to get his/her manuscript to get published in a suitable journal. 

As per a report, in recent times, about 34,000 journals fall into the peer-reviewed category. Choosing the most suitable journal from the pool of journals is similar to picking the needle from a haystack. While early-career researchers may remain unfamiliar with the ideal journals in their field, experienced authors may opt to choose in the same journals irrespective of the new journals in their field of study.  

Below are some of the pitfalls to look for while choosing a journal for publishing your manuscript.          

  1. No standard identifiers – Check for identifiers such as ISSNs, DOIs, CODEN, etc. Many journals whose sole purpose is to make money do not have identifiers. Some times journals do have identifiers but are unaware as to how to use it. While looking for journals, Google for ISSN or journal-title and look for scams. If the identifiers are not present or scammers have been mentioned in many forums, then avoid such publications.  
  2. Wide scope of the journal – Scholarly peer-reviewed journals remain more focused on a specific topic of study. For example, Mediterranean politics published by Taylor and Francis focuses on studies pertaining to the “international relations & contemporary politics in the Mediterranean sea”. However, if the ‘aims and scope’ of a journal suggests that you can publish any topic pertaining to academics or a combination of two or more unrelated topics, then it is wise to choose some other journal. 
  3. Zero transparency – International journals, especially open-access include article processing charges (APS). The journals will reveal the chargeable fee, and the amount is payable when the journal has completed the process peer-reviewing, copyediting and has accepted for publication. However, some journals do not reveal the APS beforehand, and though they reveal, they won’t mention the precise amount. Also, some journals would require the author to transfer and retain the copyrights to the journal. 
  4. Journal is not well-indexed – Reputed journals are widespread and are easily found in databases such as Google scholar searches, Ingenta, EBSCOHost, etc. Such journals are also well-indexed and are recommended by peer groups. Some of the journals which are known for well-indexed are SCOPUS, the International Bibliography of the Social Sciences, Directory of Open Access Journals (DOAJ), Web of Science, WorldCat, etc. If the target journal is not listed in DOAJ, etc. then go for some other journals. 
  5. Low impact factor – Although many factors determine the rating of the journal, the impact factor remains the default factor for measuring the validity of a journal. If the impact factor is not high, then publishing manuscripts in such journals will add value neither to your career nor to the research community. Also, check for the online presence of the journal. That is, the existence of dead links, unlicensed images, ads, and misspellings are signs of the non-credible publisher. 
  6. Reduced turnover time – Besides checking for the time taken by the journal to provide a response, perform peer review and publish the manuscript, look for the number of manuscripts published in a year. If the journals publish manuscripts annually, then the publishing count remains low. Also, note that the journals with the long wait time, have a higher rejection rate due to huge submission volume. 

With over 9,500 journals alone in Directory of Open Access Journals, choosing the best fit for your manuscript can be daunting. Keep in mind the scope, restrictions and impact factor of the journal and ensure smooth submission & publication.

A Comprehensive Guide to Conducting Conjoint Analysis for Research in Marketing

Research in marketing involves determining consumer’s perception about specific brand or product and this is achieved via conjoint analysis technique. Conjoint analysis, involving gathering data through stimuli (questionnaire form), is widely used by the researchers to make decisions in discrete choice estimations.

This technique is quite different from the traditional or conventional marketing survey, making it more realistic and insightful about customers needs. Conjoint analysis is one of the best models used in extricating purchaser inclinations during the buying procedure. It helps to understand the reason behind the choices people make by proper analysis of the preference and assesses items or administrations effectively.

Conjoint analysis has one assumption i.e., the attributes can be drawn out of all the products and services to analysis the products in more accurate manner.

For example, electronic gadgets such as laptops can have several attributes like price, color, operating system, hard disk space, processing power, RAM, dimensions, windows, etc.

This technique helps to figure out the attributes that influence the buying decision of the customers.

Generally, conjoint analysis is performed under three phases:



  1. Data : Here, the data is collected based on the various attributes of a product and the attributes that have an impact on the customer is determined. The process is accomplished using preliminary survey approach. All the data or information collected at this phase is represented in the questionnaire format after full deliberations and analysis.
  2. Analysis: In this phase questionnaires are filled by potential customers and then the data is analysed. This phase helps researchers to understand consumer choices and results are displayed in the form of charts & graphs with its interpretation. Here, the researchers can get an insight into using the data analysis and comprehend the results in the most effective manner.
  3. Action: The third phase is the action phase where the researchers are expected to use the results of conjoint analysis and make modifications to influence the customer’s buying decision. For instance, the decision of changing the price, the addition of new features, and a change in marketing strategy. Here, the models are built to represent the impact of analysis on the demand for the product and services.

Although there are several other techniques which can be deployed to identify the product purchasing decision, it is the conjoint analysis that helps in deciding brand equity and determining how market share influences various tradeoffs between prices, brands, etc. efficiently. Some of the added advantages of using conjoint analysis include:

  • It can also be used in resource allocation.
  • Can be used to develop different models, which enable researchers to choose a better and educated choice.
  • It can be determined to quantify value affectability to brand names, including individual level, which help researchers during the procedure of research structure.

So, how do you perform conjoint analysis? 

Conducting conjoint analysis involves several steps such as:



  1. Choosing the attributes – In the initial stage, choose the attributes of the product/service. Example: price, size, user-friendliness, appearance, ease of use , etc.
  2. Assigning values to the attributes – The value of each attribute should be assigned. The values would further help in understanding the variance in each attribute. For instance: size like 5”,10”, 15” , and so on. The higher the value, the greater is its priority. Simply said, the significant values are assigned to the attributes that are more important.
  3. Defining the products – All the products should be defined as a combination of all the attributes which the company manufactures or provides so that a subset can be developed from the products.
  4. Representing the data – The combination of attributes through which a product is represented must be prepared. This data can be represented via visual diagrams, models.
  5. Evaluation – In this step the researcher should examine how the results and answers from the respondents will be collated. This involves three choices such as individuals’ responses, aggregation of the outcomes or segregation of the respondents into subgroups.
  6. Choosing the right approach – This step includes selection of apt approach which can be applied to treat, organise & analyse the data and to draw significant conclusions out of the data.

Cognitive analysis technique has an unusual ability to deliver preference on a scale unlike a ‘yes’ or ‘no’ approach, which claims to offer a detailed insight into the perception of shopper behavior and their decisions.

Why Should you Get published? 6 key reasons you cannot overlook for your research

The culmination of a PhD degree is the submission of a research paper to the review committee. Merely penning down a research paper and earning the title of ‘Dr’ will not do any value to one’s academic career. To be recognised as a professional researcher and make progress in the academic field, one should aim at publishing the research paper. 

Research paper publishing presents academic/scientific study, scholarship to the research community and other readers. Most of the research paper is published in the academic book, journal article, or thesis form. 

It should be noted that a paper consisting of original research results are only published and the research or findings will be considered valid only after the peer review process. 

The paper publishing process, segregated into two phases: the peer review and production, begins upon the submission of research paper to a publisher. The peer review process is organised by the editor of the target journal and is accomplished when the content, together with associated figures or images, are accepted for publication. On the other hand, the production process is managed by a production editor or publisher. The research paper then goes through typesetting, copy editing, inclusion in a particular issue of a journal, followed by printing and online publication.

Today, publishing in reputed or high-impact journals remains the most crucial process after obtaining the PhD degree. However, not all researchers give a second thought about submitting the research paper to the journals. The main reason being ignorant or unaware of the benefits of publishing the paper.

In recent times, research papers are being published across the internet and several other publishing platforms. Each research has its own impact and presenting them to the research community is considered as a stepping stone to success in the academic field. 

Some of the benefits of publishing the research papers in reputed journals include: 

Demonstrates ability to conduct research – Publishing process can be compared to that of natural selection. Publishing helps in selecting scholars who stand out among the crowd. Because competition for academic positions is fierce, to get acceptance from a high-quality journal, a researcher would require to compete against others who are much more experienced than you. Thus only the strongest and best are selected. Being able to stay ahead of the competition and get published indicates that you are mindful about what you are doing and have the potential of progressing in your field of study. 

Manifests underlying values in the field of study – By getting your paper published, you can reflect the fundamental values & goals of the specific field. Many studies are limited by borders. By sharing the findings and evidence, you can help in minimising the borders and contribute to the utilisation of evidence to obtain a solution of an issue. For instance, by publishing a paper on public health, you can reflect the principles of the World Federation of Public Health Associations (WFPHA) and contribute to the health practice. 

Offers recognition – Publications is regarded as an asset in the academic journey as it enables the researcher to gain acknowledgement and recognition as experts in a particular field not just at national but also at international levels. In many cases, if the research theme pertaining to major global significance is included in a publication, there is a greater chance that the researcher’s country, region obtaining the recognition. In addition to this, publication in peer-reviewed journals provides international recognition for individual, department, university, or institutions. 

Contributes to the field of study – Implementing study and publishing the key findings is important for a career in academics. While conducting research is half of the story, publishing it is another half of the story. If the program documentations or results of the studies are published, the particular field of study can develop and grow. Also, other researchers will know the evidence or solutions, thereby will not try to study the same issue resulting in reduced usage of resources (especially in the field of science). 

Provides appreciation – When the research is published, the readers, research community, or reviewers, learn about the evidence or solution, and provide feedback. That is either they would criticise or appreciate the research. This gives a scope for further improvement/advancement in that particular topic or would encourage you to perform more studies on other topics. 

Exhibits thought leadership – Journal publication is a strong sign of thought leadership. This recognition will not just help in academic but also in non-academic career as the majority of the sectors look for thought leaders. The papers are proof that you are contributing to the existing knowledge base and engaged with the latest advancements in your field. Also, conference organisers prefer speakers with publication records (even for topics that are not pertaining to research), as they want speakers who are recognised as opinion leaders.  

To become an influential scientist and to make an impact on society through your work, you will have to ensure that your research reaches the general public. To achieve this, identify the journal that suits your study and get it published.