ELK's International Journal of Marketing - SPECIAL ISSUE

Bibliometrics
Name of the Issue: Reimagining Marketing-Confluence of Creativity and Technology
Organizer Name IBS- Mumbai
No. of Paper 28
Conference Name 4th International Marketing Conference Reimagining Marketing -Confluence of Creativity and Technology IBS- Mumbai
Conference Date 2019-04-27
S.No Title of the Paper Authors Pages Google Scholar Cite
1 An Empirical Study of Factors Influencing Consumer's Perception towards Use of E-Wallets Dr Alok Bansal, Dr Vanita Joshi 320 - 332  View  View
2 COMPARATIVE STUDY OF TECHNOLOGY ACCEPTANCE AND PRIVACY CONCERNS BETWEEN USERS AND NON-USERS OF VIRTUAL ASSISTANT DEVICES. Dr. Deepika Dabke,Prof. Priyanka Mathur Dhingra 306 - 319  View  View
3 E-SERVICE QUALITY FROM THE CUSTOMERS' PERSPECTIVE FOR ONLINE STORES: AN EMPIRICAL STUDY Minal Uprety, Parag Mittal 294 - 305  View  View
4 THE FAR-REACHING EFFECTS OF LOCAL SEARCH Sukriti Sharma,Rachna Sharma 278 - 293  View  View
5 INFLUENCE OF GREEN MARKETING STRATEGIES ON CONSUMER PURCHASE DECISIONS Nisha Bychapur Shivaprasad,Omkar Rajan Chavan 271 - 276  View  View
6 ASSESSMENT OF UNIVERSITY STUDENTS' PERCEPTION ON DIGITAL SOCIAL NETWORKING PLATFORMS Rana Mukherji,Shiv Kumar 252 - 270  View  View
7 Re-Sculpting The Marketing Professional With Reimagined Soft Skills Dr Rita Rangnekar 242 - 251  View  View
8 Online Food Aggregators- Changing Market for Food Delivery: A study to understand Customers' Perception Dr Deepa Kapoor 234 - 241  View  View
9 Profiling Customers Buying Medicines from E-Pharmacies Dr. Pradeep Sadarpatil,Prof. Sujeet Savargaonkar 222 - 233  View  View
10 CO-CREATING VALUE WITH AI AND CHATBOTS Dr Pritee Saxena, Joyee Chatterjee Bose 212 - 221  View  View
11 PICKPOCKET-ETHNIC IS THE NEW MODERN Prof.Shobha Pillai, Prof. Nitin Bolinjkar 201 - 211  View  View
12 Consumer perception on private label brands in Department stores of Mumbai Suburbs. Simmi Rani Prasad 187 - 200  View  View
13 SPORTS MARKETING-A PARADIGM SHIFT A COMPARISON BETWEEN DEVELOPING, UNDER DEVELOPING & DEVELOPED SPORTS Dr. Rahul Shah 180 - 186  View  View
14 STRATEGIES IN ENHANCING CUSTOMER DELIGHT: A STUDY ON MUMBAI LOCAL TRAIN Sampurna Nand Mehta 168 - 179  View  View
15 MOBILE BROADBAND USAGE AND ONLINE VIDEO CONSUMPTION TRENDS IN INDIA-MARKETING OPPORTUNITIES AND CHALLENGES Prof. Sujeet Savargaonkar,Dr. Pradeep Sadarpatil 159 - 167  View  View
16 TECHNOLOGY-SLOW AND STEADY IS MAKING ITS SWEET SPOT WITHIN THE SUPPLY CHAIN MANAGEMENT SPHERE Sushant Padhy, Dr. Harshita Kumar 152 - 158  View  View
17 The Effect of Visual Stimuli on Emotions and their Impact on Consumer Decision Making: The Case of fMRI Sanjiv Sharma 145 - 151  View  View
18 CHANGING PARADIGM OF CONSUMER BEHAVIOUR IN THE ERA OF DIGITAL MARKETING: THE ROLE OF THE RISING MALE SHOPPER Prakash Pandit, Sarika Rachuri 135 - 144  View  View
19 USING SOCIAL MARKETING CAMPAIGNS TO INFLUENCE PURCHASE INTENTIONS OF A CONSUMER Kedar M. Dunakhe 122 - 134  View  View
20 VALUE FASHION' IN APPAREL RETAILING- DEMOCRATIZING FASHION FOR COMPETITIVE ADVANTAGE Dr Pritee Saxena, Prof. Arijit Bhattacharya 109 - 121  View  View
21 WHY SHE BUYS: AN OBSERVATION RESEARCH OF FEMALE SHOPPERS USING LOGISTIC REGRESSION Prof Swapna Tamhankar 99 - 108  View  View
22 ENHANCING INDUSTRY STRUCTURE TO IMPROVE PERFORMANCE (TRACK - B2B: LEADING MARKETING PERSPECTIVES) Satam Rajesh Shivaji, Dr Adhya Sharma 86 - 98  View  View
23 EFFECTS OF SEXUAL APPEAL IN ADVERTISING Dr Fezeena Khadir 72 - 85  View  View
24 INTEGRATING WORKING PROFESSIONAL'S TECHNOLOGY READINESS INDEX WITH PURCHASE INTENTIONS FOR HIGH TECH PRODUCTS Dr. Sneha Amre,Prof. Deepa Manoj 57 - 71  View  View
25 BRAINFLUENCE-BUYING-RATIONALE FOR THE NEW ERA CONSUMERS Surbhi Parekh 42 - 56  View  View
26 INSURTECH, THE DISRUPTIVE FORCE-A QUALITATIVE STUDY Prof. Hemant Purandare ,Prof. Arijit Bhattacharya 31 - 41  View  View
27 ANALYSIS OF FACTORS AFFECTING ADOPTION AND DIFFUSION OF E-WALLETS AMONGST INDIAN YOUTH Rajshree Srivastava 17 - 30  View  View
28 A STUDY ON CONSUMER MOBILITY A MODEL-BASED IN A RETAIL ENVIRONMENT Dr Harshita Kumar, GV Abhinav Kumar 1 - 16  View  View