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  1. Dr. Rajeev Kumar
  2. Assistant Professor NIFT

  3. Ph.D (Kurukshetra Univeristy) UGC-NET (Management) with JRF, MBA (IMSAR), B.Ed, B.Sc Electronics
  4. Business, management, and accounting
  5. National Institute of Fashion Technology
  6. [email protected]
  7. Download Resume

PhD from University School of Management, Kurukshetra University, Kurukshetra, Haryana.

UGC- NET qualified with JRF award.

MBA from Institute of Management Studies and Research, Maharshi Dayanand University Rohtak.

B.Ed. from Maharshi Dayanand University Rohtak.

B.Sc.from Maharshi Dayanand University Rohtak.

Work Background

Faculty at Footwear Design and Development Institute (FDDI).

Teaching experiences at National Institute of Technology (NIT) Kurukshetra, Maharshi Dayanand University, Rohtak, Kurukshetra University, Kurukshetra.

Research Contributions

1. Paper titled Innovative Practices in professional education presented at national conference on Activity based learning in professional education organized by Institute of management studies and research, Maharshi Dayanand university Rohtak, Haryana.

2. Paper titled Banking Sectors Reforms in India presented at International seminar on India and China in global economy organized by dept. of Economics, Kurukshetra university Kurukshetra and UGC.

3. Paper titled Effectiveness of Advertisements on Consumer Buying Behavior published in International Journal of Retailing and Marketing (IJRM) January 2013, Volume: 5, Number: 1, Page no.102-111. ISSN No. : 0976-318X.

4. Paper titled Technology-Based Banking services prevailing in Indian Banking Industry-An overview and recent trends published in The International Journal of Singapore Research Journal of Social Science and Management (RJSSM) March-2014, Volume: 03, Number:11, Page No.21-29. ISSN No. : 2251-1571

5. Paper titled Customer Satisfaction and Service quality perception of Technology based banking services: A study on selected public sector bank in India published in International Journal Global journal of Management and Business Research: E Marketing 2015, Volume:15, Issue 5, Version 1, Page No. 39-45.ISSN No. : 0975-5853.

6. Research Paper titled Measuring Retail Service Quality In Terms of Customer Perception of Multi-Brand Retail Stores-A Study with Special Reference to Shoppers Stop in India published in ELK Asia Pacific Journal of Marketing and Retail Management ISSN 2349-2317 (Online); DOI: 10.16962/EAPJMRM/ISSN. 2349-2317/2015; Volume 6, Issue 4 (2015).

7. Research Paper titled, Customer Service Quality Perception of Technology Based Banking Services : An Empirical Study on Selected Private Sector Banks Operating In India. Published in Prajnan: Journal of Social and Management Sciences (National Institute of Bank Management), Volume 44, No. 4, 2015-16, ISSN: 0970-8448.

8. Paper Titled 'A proposed scale to assess Mobile app Service quality' published in ELK Asia Pacific Journal of Marketing and Retail Management ISSN 2349-2317 (Online) 2017.

9. Research paper titled,Assessment of Customer Satisfaction and Behavioral Intentions in Terms of Customer Service Quality Perception towards Technology- Based Banking Services provided by selected commercial banks operating in India has been published in Volume:8, No 2, IIMS journal of Management Sciences, Indian Institute of Management, Shillong..

10. Research Paper titled Pursuit of Indian economy to Cashless or Less cash Society has been accepted for publication in ELK Asia Pacific Journal of Marketing and Retail Management