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BRIEF PROFILE Venkata Sai Srinivasa Rao Muramalla graduated MBA., MPhil, and Ph.D. in Business Management from Andhra University, India. He also received his bachelor's Degree in Electronics from the same university. He started his career as a Technical Assistant in the Quality Control Unit (QCU) for Electrical Testing of Jelly Fiber Telecommunication Cable (JFTC) and Optical Fiber Cable (OFC) Divisions of Sterlite Industries India Ltd (Vedanta Group), Aurangabad – India. Later he was an Assistant Area Sales Manager in Aurangabad for the Consumer Segment of Johnson & Johnson India Pvt. Ltd. Subsequently, he joined TVS Motor Company (Moped Div) as the Lead Sales Manager for semi-urban and rural segments of Visakhapatnam District – India. In 2000, he qualified UGC-NET and AP-SET in Management and is eligible to teach as an Assistant Professor in Universities and Colleges, So, he shifted to the teaching profession and joined as an Assistant Professor as well promoted to Associate Professor at the School of Management Studies of Maharajah’s Post-Graduate (MRPG) College, Vizianagaram (Affiliated with Andhra University), Andhra Pradesh – India. During his tenure, he completed training in ‘Case Study development on Small, Medium, and Large-Scale Industries at the Xavier Institute of Management & Entrepreneurship (XIME) in Bangalore, India. Moving to Saudi Arabia in 2012, for 7 years, he was an Assistant Professor in the College of Business Administration at Prince Sattam Bin Abdulaziz University. During this period, he completed a funded research project as a co-investigator on opportunities and challenges of the Dates industry in the Al-Kharj region of Saudi Arabia’ sponsored by the Deanship of Scientific Research of the University. He was a certified member of the PSAU Board of Assessors for Program Specifications under the National Center for Academic Accreditation and Assessment (NCAAA) in Saudi Arabia. In 2019 he joined Komar University of Science and Technology, Kurdistan Region – Iraq, and served as an Assistant Professor in the College of Business and worked until August 2020. During the COVID-19 pandemic, he returned to India. He joined Malla Reddy College of Engineering and Technology, Hyderabad (Affiliated with JNT University, Hyderabad) and worked as a Professor in the Department of Management Studies. He is a Professor in the Department of Marketing, College of Business and Economics at Mettu University, Oromia Region, Ethiopia. His scholarly works are on Consumer Behavior, Entrepreneurship, and Digital Marketing Strategies. To date, he published research papers in international peer-reviewed journals indexed in Scopus and Web of Science. Also, presented research papers at the International Conferences, and Workshops held in UAE, Kurdistan & Saudi Arabia. Dr. Venkat was a member of the Editorial Board (2017-18) for the Journal of Business Cases and Applications published by the Academic and Business Research Institute, USA; The Learner Research Network (International Journal). Common Ground Research Networks, University of Illinois Research Park, USA. Presently he is serving on the advisory committee as well as an editorial board member of a few journals published in India. He is researching perceptional and behavioral studies on branding, quality of services, and social media marketing strategies. Authored two books titled ‘Marketing Management’ and ‘CRM’.

Moving to Saudi Arabia in 2012, for 7 years, he was an Assistant Professor in the College of Business Administration at Prince Sattam Bin Abdulaziz University. During this period, he completed a funded research project as a co-investigator on opportunities and challenges of the Dates industry in the Al-Kharj region of Saudi Arabia’ sponsored by the Deanship of Scientific Research of the University. He was a certified member of the PSAU Board of Assessors for Program Specifications under the National Center for Academic Accreditation and Assessment (NCAAA) in Saudi Arabia. In 2019 he joined Komar University of Science and Technology, Kurdistan Region – Iraq, and served as an Assistant Professor in the College of Business and worked until August 2020. During the COVID-19 pandemic, he returned to India. He joined Malla Reddy College of Engineering and Technology, Hyderabad (Affiliated with JNT University, Hyderabad) and worked as a Professor in the Department of Management Studies. He is a Professor in the Department of Marketing, College of Business and Economics at Mettu University, Oromia Region, Ethiopia.

Muramalla, V.S.S.R., Alshehri, S. A., & Huwaymil, I. B. (2022). Financial viability and performance of small and medium entrepreneurs using digital marketing in the COVID 19 pandemic. Business, Management and Economics Engineering, 20(2), 1527 – 1536. [ISSN: 2669-2481; 2669-249X; Vilnius Gediminas Technical University (Vilnius Tech), Lithuania, Europe.] {IF: 0.9} [Web of Science (ESCI)] [Scopus (Q3)]. Accessible at: https://businessmanagementeconomics.org/article/view/17406.html Rao Muramalla, V.S.S. (2021). Internal Marketing of Indian Retail Banks and the Impact on Employee Job Satisfaction. International Journal of Business Excellence, 24(2), 206–226. [ISSN: 1756-0055; Inderscience Publishers, United Kingdom.] {IF:1.8} [Scopus (Q3)]. DOI: 10.1504/IJBEX.2021.115749 Accessible at https://www.inderscience.com/info/inarticle.php?artid=115749 Muramalla, V.S.S.R., Alqahtani, H.A. (2020). Long run association of oil prices and stock prices: A case of Indonesia. International Journal of Energy Economics and Policy, 10(5), 593–600. [ISSN: 2146-4553; Cag University, Turkey] {IF: 3.5} [Scopus (Q2), ABDC (C)]. DOI: https://doi.org/10.32479/ijeep.10241 Accessible at https://www.econjournals.com/index.php/ijeep/article/view/10241 Muramallaa, V.S.S.R., Alqahtanib, H.A. (2019). Quality of services and the impact on students’ satisfaction in universities. International Journal of Innovation, Creativity and Change, 7(7), 335–350. [ISSN: 2201-1323; Primrose Hall Publishing Group, United Kingdom] {IF:0.5} [Scopus (Q2)]. Accessible at https://www.ijicc.net/index.php/ijicc-editions/2019/106- vol-7-iss-7a Muramalla, V.S.S.R., Alotaibi, K.A. (2019). Equitable workload and the perceptions of academic staff in Universities. International Journal of Educational Organization and Leadership, 26(2), 1–19. [ISSN: 2329-1591; Common Ground Research Networks, United States] {IF: 0.2} [Scopus (Q4)]. DOI: 10.18848/2329- 1656/CGP Accessible at https://cgscholar.com/bookstore/works/195904?category_id=cgrn Muramalla, V.S.S.R., Al-Hazza, A.M. (2019). Entrepreneurial strategies and factors stimulate the business of tech startups. International Journal of Financial Research, 10(3), 360–370. [ISSN: 1923-4031; Sciedu Press, Canada] {IF: 0.4} [Scopus (Q4)]. DOI: https://doi.org/10.5430/ijfr.v10n3p360 Accessible at: http://www.sciedupress.com/journal/index.php/ijfr/article/view/15533 Alotaibi, K.A., Muramalla, V.S.S.R. (2018). Perceptions of academic staff on workplace ethics in higher education institutions. Journal of Legal, Ethical and Regulatory Issues, 21(3), 1–10. [ISSN: 1544-0044; Allied Academies, United States] {IF:0.3} [Scopus (Q3)]. Accessible at https://www.abacademies.org/articles/perceptions-of-academic-staff-on-workplace-ethics-in-higher- education-institutions-7542.html Intezar, M.T., Abdallah, A.S.R., Sai Srinivasa Rao, V. (2016). Opportunities and challenges of Dates industry in Saudi Arabia: A study of Al-Kharj Region. Journal of Applied Economic Sciences, 11(3), Summer 2016, 428–434. [ISSN: 2393-5162; 1843-6110; ASERS Publishing, Romania] {IF: 0.5} [Scopus (Q3), ABDC (C)]. Accessible at https://www.ceeol.com/search/journal-detail?id=1011#:~:text=Journal%20of%20Applied%20Economic%20Science,in%20the%20field%20of%20economics. Alotaibi, K.A., Muramalla, V.S.S.R. (2015). Evaluating strategic marketing in higher education through social media: A study with reference to Saudi Arabia. International Business Management, 9(6), 1042–1046. [ISSN: 1993-5250; Medwell Online, Pakistan] {IF: 0.2} [Scopus (Q4)]. DOI: 10.36478/ibm.2015.1042.1046 Accessible at https://medwelljournals.com/abstract/?doi=ibm.2015.1042.1046 II. Papers published in international peer-reviewed journals Venkata Sai Srinivasa Rao Muramalla (2019). Language barriers of sales force in personal selling. Journal of Business and Retail Management Research, 13(3), 136–146. [ISSN: 2056-6271; EISSN: 1751-8202; The Academy of Business and Retail Management, United Kingdom] {IF: 0.2 (Scopus)} [Crossref, USA]. DOI: https://doi.org/10.24052/JBRMR/V13IS03/ART-13 Accessible at https://jbrmr.com/details&cid=467 Gawad, G.M.A., & Muramalla, V.S.S.R. (2013). Telecommunications revolution and its effects on economic development: an applied study of developing economies such as Egypt, Saudi Arabia and India. British Journal of Economics, Finance and Management Sciences, 7(2), 203–224. [ISSN: 2048-125X] {IF: N/A (Peer-reviewed)} [EBSCO, ProQuest, Google Scholar]. Accessible at http://www.ajournal.co.uk/EFArticles7(2).htm Muramalla, V.S.S.R., Gurram, N.K., & Konduru, S. (2021). Entrepreneurial Opportunities and Challenges in Kurdistan Region of Iraq. Natural Volatilities and Essential Oils, 8(4), 406–413. [ISSN: 2148-9637; Aliva Global Research and Development, Turkey] {IF: N/A (Peer-reviewed)} [Google Scholar]. Accessible at https://www.nveo.org/index.php/journal/article/view/179 Papers published in international non-peer-reviewed journals Muramalla, V.S.S.R., & Gurram, N.K. (2018). Factors influence job satisfaction of bank employees: An internal marketing outlook. Journal of Social Welfare and Management, 10(2), Special Issue, 70–72. [ISSN: 0975-0231] {IF: N/A (Non-Peer-reviewed)} [EBSCO, ProQuest]. Accessible at https://rfppl.co.in/subscription/upload_pdf/Venkata%20Sai%20Srinivasa%20Rao%20Muramalla_6883.pdf Gawad, G.M.A., & Muramalla, V.S.S.R. (2013). Foreign direct investment (FDI) and its effects on oil, gas and refinery production and their exports: An applied study. Journal of Economics and Sustainable Development, 4(1), 21–35. [ISSN: 2222-1700] {IF: N/A (non-peer-reviewed)} [Google Scholar]. Accessible at https://www.iiste.org/Journals/index.php/JEDS/article/view/4093