To obtain a position in a reputed educational institution to deliver my learned and experienced knowledge to develop the students and learning communities and developing myself and drive the institution and the students towards the path of innovation and growth.
Kristu Jayanti School of Management,Kristu Jeyanti College (Autonomous),Bangalore- Assitant Professor
Karaikudi Institute of Management, KIT and KIM Technical Campus, Karaikudi- Assitant Professor
RMK Engineering College, Chennai- Assitant Professor
JSN School of Management,Kanchipuram- Assitant Professor
|
Published an article titled, Retail Revolution in FMFPs(Fast Moving Food Products)-Targeting Organised Indian – Retail Markets in International Journal of Business Intelligence and management (serials Publication-ISSN 09758100),Vol-2,No:1-2,Jan-Dec 2010,pp,91-98
|
|
Published an article titled, Impact of FDI in Indian Retail Chains in International Journal of Business and Management Strategies (ISSN 22496602),Vol-1,Jan to June 2011,pp,49-59
|
|
Published an article titled, Management students’ Perception Towards Entrepreneurship-Current scenario in International Journal of Entrepreneurship and Business Environment Perspectives (Pezzottaite Publication-ISSN 22790918),Vol-1,No:2,Oct to Dec 2012,pp,24-28 |
|
Published an article titled, Best Practices and Benchmarking Myths in International Journal of Applied Management and Business Utility(ISSN 23478608),Vol-2,June 2014,pp, 164-166. |
|
Published an article titled, SDM – An En Emerging Promotional Tool in Retailing of Softdrinks in National Journal of Jamal Academic Research(ISSN 0973-0303), Jan 2015,pp,41-49. |
|
Published an article titled, Retail Preference of Promotion in Cashless Economy-FMCG Products in Shanlax International Journal of Commerce,(ISSN 2320-4168)Vol 1-Sep 2017,pp,457-462. |
|
Published an article titled Differences in Evaluation of Trade Promotional Schemes -A Comparison of Self -Service Stores Vs Non-Self Service Stores in Asia Pacific Journal of Research(ISSN 2320-5504),Vol 1, Dec 2017,pp,1-5. |
|
Published an article titled, Evaluating The Store Characteristics in Selecting Trade Promotional Schemes in Shanlax International Journal of Management (ISSN 2321-4643), UGC:44278, Vol 5, March 2018,pp,112-119, IF: 2.082 |
|
Published an article titled, Teenagers' Preference Towards Organic Food Products in Sivaganga in Shanlax International Journal of Management (ISSN 2321-4643), UGC:44278, Vol 5,Special Issue 3 March 2018,pp,127-132, IF: 3.122 |
|
Published an article titled, Perceptual Differences in Selecting Trade Promotional Schemes Evaluation Between Retailers Family Background , in Vidyaniketan-Journal of Management Research (ISSN 2320-43951),Special Issue, UGC :62914, Sl.No.1, March 2018,pp,144-151 |
|
Published an article titled, Store Attributes in Jewellery Shopping Preference, in International Journal of Management, IT & Engineering(ISSN 2249-0558),UGC : 48064,Vol8,Issue 5(1)May 2018,pp,65-72, 7.119 |
|
Published an article titled, Influencing Social Media Factors On Tourism Service Satisfaction in Journal of Management Research and Analysis(ISSN 2394-2770), UGC : 63796,Vol 5,Issue2 June 2018,pp,159-164,IF: 4.878 |
|
Published an article titled, Retailers' Buying Preference in Cement Retailing in Journal of Research Explorer -Indian Academic Researchers Association (ISSN 2250-1940), Sep 2018,pp,108-112, NAAS score :2.6 |
|
Published an article titled, Retailers' Preference of Coconut Oil Brands- Distribution Perspective in Journal of Shanlax International Journal of Commerce (ISSN 2340-4168), OCT 2018,Vol 6, pp,85-91, IF :4.118 |
|
Published an article titled, Driving Motives of a Customer towards Branded Beauty Salon in International Journal of Advanced and Innovative Research (ISSN 2394-7780), UGC: 63571, OCT 2018,Vol 5,Issue 4(XII) pp,85-91, IF: 3.25 |
|
Published an article titled, SMS (Social Media Sources) Influence on Tourism Choice Decisions in Eurasian Journal of Analytical chemistry Special issue (ISSN 1306-39579), SCOPUS: 1306 3057,DEC 2018, SJR -0.160, SNIP -0.849 |
|
Published an article titled, Ergonomic Impact on Employees' Work Performance in International Journal of Advanced and Innovative Research (ISSN 2394-7780), UGC: 63571, MAR 2019,Vol 6,Issue 1(XI), IF: 7.36 |
|
Published an article titled, SPS Preference of Retailers in Impulsing Consumer Buying Behaviour in International Journal of Advanced and Innovative Research (ISSN 2394-7780), UGC: 63571, JUNE 2019,Vol 6,Issue 2 (XVI), IF: 7.36 |
|
Published an article titled, Impact of Social Media Sites(SMS) on Post Purchase behavior of Tourism Customers in International Journal of Recent technology and Engineering (IJRTE)(ISSN 2277-3878), Scopus: 21100889873, August 2019,Vol 8, Issue 2S8, IF: 5.92 |
|
Published an article titled, Buying Behavior And Impact Of Trade Promotion In Retailing in Think India Journal(ISSN 0971-1260), UGC Care listed, December 2019,Vol 22, Issue 14, IF: 6.2 |
|
Published an article titled, AD Effectiveness In Buying Decisions Of Consumer Products in Think India Journal(ISSN 0971-1260), UGC Care listed, December 2019,Vol 22, Issue 14, IF: 6.2 |