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  1. Arvindbhai Brahmbhatt
  2. Professor of Marketing, Institute of Management and Chairperson, Doctoral Programme, Nirma University
  3. M.Sc. Ph.D, FDP(IIMA-1982), LL.B.
  4. Business, management, and accounting
  5. Institute of Mangement, Nirma University
  7. Download Resume

Former Position: Professor,of Marketing, B.K. School of Business Management, Gujarat University.

Teaching Experience: 38 years of exclusive post-graduate teaching experience out of total 47 years.

Areas of Concentration: Marketing Research & Information systems(MRIS),Marketing Management, Services Marketing,Consumer Behavior, Inventory Management, , Research Methodology,Social Research


Work Background
Institute / OrganizationDesignationDuration
Institute of Management, Nirma University Professor and Currently an Adjunct faculty June 2008 To July 2014
BK School of Managenmet Professsor June 1982 To May 2008
School of Commrece Reader June 1976 To February 1990
HA College of Commerce, Ahmedabad Lecturer June 1970 To May 1976
Research Contributions
  • An order – level – lot size model with uniform replenishing rate and variable markup of prices (International Journal of Production Research, U.K. 1980, vol. 18 No.5 pp. 655-665)
  • Net Profit maximisation in (Journal of Management, Business and Economics, Dacca University, Bangladesh, Vo.7 No.2 1981)
  • Economics lot-size with inflation and finite rate of replenishment (Integrated Management, Bangalore, India: Vol. XIII, No.9, September, 1978).
  • EOQ model under inflation and markup of prices(Gujarat Statistical Review, Ahmedabad (India), Vol. VI, No.2 October, 1979)
  • EOQ inventory model under variable markup of prices (Journal of Management, Business and Economics, University of Dacca, Vol.6, No.2, April 1980).
  • Economic order quantities with discounted flow (Industrial Engineering Journal, NITIE Campus, Bombay, vol. x, No.6 June, 1981).
  • Economic order quantity under variable rate of inflation and markup of prices (Productivity, Quarterly Journal of National Productivity Council, Delhi, July-September, 1981).
  • Optimum Debt. Alternative: A Statistical Decision Theory Approach (The Management Accountant, India, March, 1984).
  • Prediction of Financial Performance (The Management Accountant, India, December, 1984).
  • Maximising expected net profit in probabilistic inventory system under variable and fixed markup of prices (Published in a handbook OR-85, held at Jamshedpur, India, December, 1985)
  • Determinants of profitability (A multiple regression approach); Commerce and Management, December 1986.
  • Teachers in higher education (a joint paper); University News, India, April 1987.
  • Determining cost of equity capital – some posers: (Indian Public Enterprise Journal), July-September 1987.
  • Materials Control – emerging issues, Communiqué, September 1990.
  • Sampling Procedure and the logistic in oil-seeds co-operatives; Institute of Rural Management, Anand (IRMA), Handbook, 1993.
  • Computer Aided Information Comparison – Indian Journal of Accounting, June 1998.
  • Measurement of Productivity, Indian Management, September 1998.
  • Research in Accounting- some issues, published by Gujarat University Area Accountancy Bulletin, October,2001.
  • Consultative paper on Trade in Higher Education-submitted  to Government of Gujarat , September 2002.
  • Marketing of Education-a key service sector, with special emphasis on higher education,   VIDYA, Vol.1, April 2005, Gujarat University
  • The impact of visual clues on consumer purchase decision making process :an empirical investigation. Journal of Global Economy, Vol.4,No.4,October,2008.
  • Understanding Ethnographic research in retail management: An observational study , Warangal Institute of Management Journal, Vol. 2, Issue-1, September 2011.
  • Repositioning Nirmal Hospital  -a case study jointly written and published in Nirma University Journal of Business and Management Studies, Vol.6, July-December 2011.
  • Role of organizational cynicism as moderator on knowledge sharing and job outcomes(co-authored), Nirma University Journal of Business and Management Studies,Vol.6, Nos. 3&4, Jan-June 2012.
  • Impact of Customer’s impulse buying tendency on frequency of impulse buying for branded apparels (co-authored), Consumer Behaviour and Emerging Practices in Marketing,ISBN:978-93-5097-411-7,  January 2013.
  • Exploring the impact of post purchase services by Bancaassurance on first year policy lapsation rate in life insurance selling, International Journal of Business Insights and Transformation(IJBIT), Vol.6, Issue 2, April-Sept 2013.